Hattori Hanzo came to us looking for someone to provide full service marketing services. We started by rebuilding the front end of their website, integrating all e-commerce functionality into their custom backend. All sales pages were optimized for conversions for our paid traffic strategy.
After only 1 month of running paid ads, we cut the CPL 53%. In addition, they saw a sustained increase in revenue of 38% from paid traffic. We also worked with their internal devops team to identify UX/UI issues in their custom cold fusion checkout system, which helped them recover millions of dollars in lost revenue annually.
We then helped them redesign the website to help showcase the products and brand more clearly, and assisted in redeveloping the backend checkout system to add new optimizations that will result in significant increases in annual revenue, better integrate an omni-channel messaging strategy and greatly improve attribution tracking. (Currently in progress)