ClickFunnels let’s you set up tracking, analytics, and retargeting pixels on each one of your pages and also the option to set it up funnel-wide. A lot of people wonder if you can set up tracking codes or retargeting pixels in ClickFunnels, and the answer is yes. ClickFunnels let’s you go to any page and open it up in the editor.

If you want to use Google Analytics or set up a Facebook retargeting Pixel, both will require you to put a code on each of the individual pages. In order for you to do this, go to “Settings”, which is at the top of the side-panel, then choose “Tracking Codes”, this will give you the option to post the tracking code in the header or the footer of the page, after that just save the page, and this will instantly put the retargeting code or the analytics code inside of your page.

You also have the option to set up your code so that it is funnel-wide. In order to do this, go to the “Funnel View” of your dashboard and then press the “Edit Funnel” option. Next, click on the “Global Tracking” option, which will allow you to paste your Google Analytics or Facebook Retargeting Code within the window that will appear. This allows you to put your code in each and every one of your pages of your sales funnel. This allows you to apply it to every single page or only applied to certain pages, whatever you prefer. You can also set it up page by page, which gives you to option to set a different pixel for each page.

Now that you have a basic overview of analytics and tracking, let’s dive deeper for a more detailed look from the standpoint of using Google Analytics.

What is Google Analytics?

Before anything else, we need to cover what exactly is Google Analytics and what does it do? To put it simply, Google Analytics is free service from Google dedicated to providing web analytics capabilities to its users. Google Analytics focuses on tracking website traffic with it’s specially designed tracking features, to provide you with detailed reports of the traffic coming to your website. Due to this, it is also a great marketing tool that lets you measure just how effective are your marketing efforts.

Increasing Conversion with Google Analytics

In order to become successful online, you need traffic that converts into customers that buys your product. The more conversions you have the more products you sell, and in order to do that you need a tool can help you track your online traffic and see which of your marketing efforts are converting and Google Analytics is by far the most effective and indispensable to your online success.

A Closer Look At Your Audience

It used to cost a lot of money to be able to get to know who are your current and potential customers, through the use of surveys, focus groups, and other strategies. These marketing strategies helped them determine who were buying their products and lets them focus their marketing efforts around these results. Today, it’s not only a lot more affordable, but also easier and quicker to gather these crucial information due to advance analytics. These information are crucial to your success since it can tell you where your strengths are and also the audience that you didn’t know you were ignoring.

Go to the “Audience” section of the Google Analytics menu and then click the “Demographics Overview” option. This shows data that describes the type of audience that are coming to your website. This option can provide a general view of your traffic and also a much detailed look at a specific demographic.

The “Landing Page” and “Product Performance” section pin-points the specific time or day of the week with the most traffic.

If you want to know the geographic locations of your visitors then within the “Audience” section, go to the “Geo” option, then click “Location”. This shows you the location of your online traffic broken down into countries, states, and cities.

These aspects can provide you with crucial information about your audience, in order to know where your marketing efforts are effective and where you need to improve. By knowing more about your customers, you can greatly optimize your marketing strategies and gain massive results.

Measuring a Page’s Performance

Google Analytics also has the feature to examine individual pages in order to determine how effective they are in converting visitors into customers. This feature lets you determine which pages are getting the most traffic, and how well it engages your visitors.

In order to access this feature of Google Analytics, go to “Behavior” in the menu, then go to “Site Content”, then “Landing Pages”, after that, you can get information on the performance of every single one of your pages by viewing their individual metrics.

What you need to look at are the average duration of your visitors session while on your website, the e-commerce transactions, and the bounce rate. These metrics can show you how much or how little your visitors are interacting with a specific page.

If the metrics indicate that the visitors that are coming to a specific page are leaving after just a few seconds then it likely means that they don’t like what they are seeing on that page, which can be caused by a number of different things such as – the ad or link that got them to that specific page were different from what they expected or maybe they were looking for a specific information and after not finding it on the page they decide to leave.

This information is crucial since it provides you with information on which pages aren’t engaging to your audience and also if your ad campaigns are providing you with satisfactory results. Once you know this information then you can work on improving these pages which can lead to more conversions in the future.

Know Your Channels

Your conversions can come from many different channels, all of which can be an important part of your marketing strategy. Simply using all those channels is a monumental project all by itself. Measuring how effective those channels are can sound like a complex and laborious process too, but Google Analytics makes it so much easier than it seems.

You first need to segment each channel and evaluate them individually. To do this in Google Analytics, simply go to the “Acquisition” section, then select “All Traffic”, then “Channels”. From there, you’ll see all the channels available to you. Some of the most common you’ll likely use include Social, Email, Direct, Paid, Organic, and more. When you look at each of these channels from an analytical point of view, you’ll be able to understand which ones are helping your business the most.

The data will show how a channel is performing in terms of bringing in traffic as well as how much of that traffic leads to conversions. Based off of the data, you may see that email traffic is performing really well with a high conversion rate. At the same time, you may see that social traffic is doing well, but the conversion rate is much lower in comparison. Also, your organic traffic might be low but still manages an impressive conversion rate.

That information can serve as a useful tool for changing your strategy to get more conversions overall. From this example, you’ll likely need to re-examine what your social ads are like and change them so they lead to more conversions while maintaining high traffic. Your organic channel may need to change to bring in more traffic, but not so much that it changes the conversion rate. Figure out the channels that are doing well, focus on improving the ones that are struggling, and you’ll be well on your way to getting more conversions.

Other Useful Features

That’s just the tip of the iceberg when it comes to what Google Analytics has to offer. There are many other features that should be of interest to you. Google retargeting is one such method that can make a big difference in marketing strategy. This is where you remain connected to your visitors after they’ve already visited and left your site. It essentially works like this — after someone visits your page and leaves without converting, they’ll go to other sites where your ads will show up. These are retargeting ads. Google excels at this thanks to cookies.

This is a bit different than Google Analytics remarketing, which collects user data where you can send emails to visitors at a later date. Both strategies can be very effective in getting users to come back to your site and finally turn into a conversion.

Google Analytics also lets you keep a close eye on your conversion goals. This can track the total number of conversions, the rate at which visitors are converting, the number of people who leave in the middle of the funnel, and more. All of this can be represented visually, giving you a quick view of the state of your website. With these features in Google Analytics, you’ll come away with a greater understanding of how every little facet is performing.

All of these features together can do what it used to take companies months and vast resources to accomplish. With this tool in your arsenal, you can be sure that more conversions are well within your grasp.